5 Ways to Measure Small Business Website Performance

Mon, Jun 21, 2021 11:33 PM

How do you determine whether your company is expanding and everything is running smoothly? To answer this question, you'll need a set of measurements that show you exactly what's going on in your company.

Similarly, metrics must be in place on your website, the digital representation of your business, and the means through which people find and connect with you, in order to know how well it is performing. We'll break down the important metrics that will tell you if your website is performing at its best in this post.

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How to evaluate the effectiveness of your small company website

You'll be able to identify areas that need to be improved with the help of these metrics. What's functioning well can be scaled up, and major issues can be addressed.

Site loading time

According to an Akamai marketing analysis, if a website takes longer than 3 seconds to load, 40% of consumers will quit it. When a website's information doesn't load virtually instantly when I open the page, I know I've quit in frustration.

This is an important measure to improve because it is only by keeping visitors on your website that you can convert them into paying clients. Here are some suggestions for increasing your site's speed.

-Run your website through a speed testing tool or platform on a regular basis. You can use a plugin to check the speed of your site automatically for added ease.
-Use a caching plugin to serve a cached version of your site to prior users rather than having to load the complete site each time they come.
-To reduce image sizes, use an image compression program.
-Do not directly upload photographs to your website. Embed the URL using a third-party tool.
-Make use of a reputable hosting service.
-Lightweight WordPress themes should be preferred over those with excessive functionality.

SEO effectiveness

When consumers search for keywords that are related to your business, search engine optimization enhances the likelihood that they will find your website.

Without SEO tactics in place, your website may become buried among the millions of other websites vying for visitors' attention. Here are several techniques to see how well your site is optimized for search engine crawling and showing up as a result of relevant searches.

Information on the target audience

Who is visiting your website, where they are from, how they got there, and what they do there can all be extremely revealing. You'll need to employ an analytics program to get this kind of data.

Google Analytics is a free and widely used tool that can be used by any company. It's a strong tool that will provide you with information about how much traffic your website receives. It can be difficult to use, which is why someone with little technical knowledge might benefit from using an analytics plugin that generates reports for you.

Sources of traffic

Your analytics tools can also show the origins of your visitors. Knowing where your traffic comes from might help you focus on the proper channels and eliminate the ones that aren't producing results.

Rates of conversion

Tracking different conversion rates on your site is another approach to see if your website design and content are effective.

Users do certain activities, which are referred to as conversions. You can find out what percentage of people are visiting your website by using analytics and back-end reporting.

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