Actions and Tips for E-commerce for Small and Growing Businesses

Thu, Oct 7, 2021 10:29 PM

To say the least, the past year has been eventful. On several occasions, consumers, retailers, and entire supply chains have had to change the way they think and operate. Many people have had to make difficult, if not impossible, decisions. According to one retail analytics group, up to 10,000 outlets in the United States could close this year. If that happens, it will set a new record for the number of homes sold in a single year, with slightly over 8,700 homes sold in 2020. When one door closes, though, another one opens, as the saying goes. In this circumstance, thousands of small firms will be able to fill the hole left by departing corporations.

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New and expanding businesses don't even need to open physical locations to get customers "in the door," with global e-commerce sales predicted to exceed $4.921 trillion in 2021. They just need to create seamless online shopping experiences and supply chains that reliably deliver items to customers' front doors on time, every time - which is where small warehouses that embrace new technology can find open opportunities.

Workers' Empowerment

Recruiting and retaining a new generation of workers is a challenge for warehouse owners. As a result, business executives are embracing technology that makes occupations easier to manage and less stressful. Smaller companies should do the same.

Providing employees with intuitive, ergonomic, and dependable mobile devices that can be adjusted to their individual working styles will go a long way toward making warehousing a more appealing profession. Workers can complete jobs more efficiently and precisely using wearable ring scanners or heads-up displays that keep linked mobile computers on their hips and their hands-free all day. These mobility solutions, when combined with the appropriate software, scanning, and printing capabilities, can also help to optimize workflows, boosting productivity and morale.

Behind the Brand: Small Businesses

When people buy anything in a store, whether it's in person or online, they don't think about how it got there. They're simply relieved that they achieved what they wanted. They don't care why products are out of stock. They merely move on to another location. As a result, when something goes wrong during fulfillment, retailers are the ones who suffer the most. Warehouse operators, on the other hand, may eventually suffer a setback when retailers make changes behind the scenes to safeguard their image.

On the other hand, when things go smoothly, warehouse operators benefit greatly — particularly smaller ones that demonstrate their ability to keep up with expanding demand. Retailers and customers only worry about accurate, on-time delivery, and they'll increasingly send their business to those who can.

That is why small warehouse operators must adopt digital solutions that help them track inventory, pick and pack orders, and send products efficiently. By doing so, you can reduce the number of growing pains you experience.

Increasing Visibility

Customers, warehouse operators, and shipping companies all need to know what's going on with each order. It isn't excessive in any way. It's a game of chance. Teams in charge of fulfillment must know what to prioritize. Package pick-up times must be communicated to shipping partners. Customers also want to know when their orders will arrive or if they will be late (and why) without having to speak with a customer service agent.

However, warehouse operators can only give this level of insight if the equipment used to scan things and execute orders is linked to backend systems that can aggregate, analyze, and transmit such information in real-time.

Vulnerabilities are being addressed

Cybercriminals make no distinction between small and large businesses. Allowing employees to execute activities on their personal devices, on the other hand, might expose the entire supply chain to mobile malware picked up outside of the office. As a result, all warehouse operators should reduce vulnerabilities by providing employees with company-owned devices that can be managed and locked down using the most up-to-date software and built-in security features.

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