Why You Should Utilize Email Marketing for Your Business

Fri, May 28, 2021 10:51 PM

If you analyze and research the best methods of online marketing, you will probably come across a number of different views on the matter. Of course, email marketing companies will argue for email marketing efficiency. You will be advised by social media marketers that email marketing is gone. Of course, the paid search would be an angle for PPC marketing. So, is email marketing still a viable tool for digital marketing?

Interesting Statistics on Email Marketing

• Email is 40x more effective at obtaining new customers than Twitter or Facebook.

• 72% of consumers surveyed prefer to receive promotional content via email compared to 17% who prefer social media.

• 81% of respondents reported email marketing as the best for acquisition and 80% reported email marketing as best for customer retention.

• Three-fourths of companies surveyed think that email marketing offers an “excellent to good” return on investment.

• 86% of customers want to receive promotional emails from companies they do business with at least monthly.

Also, Read: The Best Ways to Protect your Business Email

Benefits of Email Marketing for your Business

How many times on a given day can you check your email? The answer is in the double digits if you are like many folks. More than 205 billion emails are sent daily around the world, and that number is projected to rise at a rate of three percent annually.

This offers an outstanding opportunity to meet your clients! After all, who would not want to receive an email campaign from their favorite store or toy shop with a special offer?

Also Read : Best Practices to Protect your business Email

The use of email marketing as a part of your overall digital marketing plan has a range of advantages.

Some of the major ones are here:

• A responsive audience you are approaching. Since companies can only send emails to customers who have signed up to receive emails, you know that there is already interest in your brand.

• Email conversion rates are higher than the combined social and search rates.

• Emails are quick to put together, so to get the job done, you don't need a marketing team. And in full view or via smartphone, your emails will look amazing. To fit your brand, email marketing providers allow you to choose from a range of great sensitive templates and styles.

• Email marketing is Affordable.

• By segmenting your email list to target clients according to their individual preferences, you can meet clients in a more personal way.

• You are reaching out to customers using their preferred form of business contact by using email marketing.

• Marketing by email is versatile. You have the versatility to do so without a lot of time or effort, whether you want to send out ads, coupons, surveys, free content, or other messages.

There are a range of great providers, including Benchmark, Constant Contact, MailChimp, and others that provide inexpensive email marketing services if you do not have email templates built into your system. Try it out!

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