Business Internet Guide: Why Offering Free WIFI for Customers is Best Idea
Free WIFI to Your Customers: As we know, Google's Algorithm now favors mobile-first websites.
Today, when on the go, individuals make more use of the Internet and hence expect to access the WIFI hotspots while they are on the move.
Nowadays, businesses are racing to satisfy the need for clients to provide free internet WiFi. If you have a physical business room, giving your customers free WiFi will give you a set of benefits.
Increased time spent on the premises is one of the main advantages that free WiFi provides. If they can remain linked, the clients are bound to stay longer.
Most companies found out that if WiFi connectivity is offered, consumers invest more time in their facility or store. Around 50 percent of clients also spend more cash.
You have to think that clients simply hang around, take up space, but don't spend much.
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Benefits of Offering Free WIFI for customers
Attract Potential Customers
WiFi helps potential clients to be drawn by companies such as restaurants, cafes, and bars. It is very awkward to sit alone in a café or a restaurant. 53 percent of people are happy to sit alone in restaurants and cafes if WiFi is open, according to a survey. Access to free WiFi helps to communicate with friends, eliminating the shame of being isolated.
Fulfills customer needs
Consumers are increasingly getting used to free WiFi access, which generates an illusion that free WiFi will be available. Private and public transit, libraries, hotels, city centers, pubs, and even churches currently provide free WiFi. This practice must be adopted by companies that do not offer free WiFi, enabling consumers to stay linked to the online world. It can prove to be very detrimental for the company to fail to do so. In the absence of free WiFi access, one in 10 individuals leaves the venue.
Improved Customer Monitoring
Giving out free WiFi not only helps users. You can set your website as the homepage, accumulate customer data, and target ads directly to devices if you can monitor the network link. This will allow consumers to be aware of the offering of add-ons, specials, and other facilities.
Make sure that your equipment is digitally safe
When it comes to cybersecurity, small companies face a very real threat, perhaps even more so than large corporations. You have plenty of data hackers on your company computers and servers that can be of great value: employee payroll information, user logins, passwords, and more. For a moment, don't assume that you are flying under the hackers' radar. Cyber hackers have legitimate reasons to threaten you and small companies are targeted by half of all cyber attacks.
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