Proven Ways to Get New Employees for Business

Thu, Aug 19, 2021 11:11 PM

The coronavirus epidemic has impacted so many elements of running a small business. And one of the most affected areas has been staff recruitment. After all, finding potential new recruits was difficult when you couldn't meet and interview them in person.

According to a LiveCareer poll, many companies are using social media as a recruiting strategy. LinkedIn, Twitter, Instagram, and Facebook, according to the corporation, allow employers to discover "a lot about a candidate's personality." Furthermore, LiveCareer defined social media as “any digital platform that allows users to generate and share material with the public” for the purposes of their poll.

Many people still don't have a social presence because social recruitment is so new. The good news for job seekers is that “90 percent of hiring managers would still invite an applicant to interview for a job—even if they couldn't find them online” for the time being.

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What Small Businesses Look for When Recruiting Online

The majority of small businesses will look online to check if they have a social presence. According to the results of the poll:

- 77 percent of recruiters use social media to find applicants.
- Before recruiting, 80% of employers use social media to vet prospects.

Furthermore, the following social media components are the most frequently reviewed by firms while recruiting:

- Candidate’s comments under posts—43%
- Followed profiles—25%
- Main posts—66%
- About me section—63%
- Photos—60%

Here's what they're looking for:

- 66% are looking for red flags on a candidate's social media accounts.

- 62% want to learn more about the candidate and their background.

- 57 percent of employers look to determine if a candidate is a good fit for their company's culture.

How to Create a Social Recruiting Methodology

1. Set objectives and benchmarks.

2. You should know who your ideal applicant is.

3. Take a look at what your competitors are up to.

4. Define your company's image.

5. Select the appropriate social media channels.

6. Create a program for employee advocacy.

7. Measure, improve, and repeat.

The following are some of the red signs that hiring managers look for:

- The percentage of people who know about drinking or using drugs is 57 percent.

- The percentage of people who know about drinking or using drugs is 57 percent.

- Discriminatory remarks against race, gender, and religion (66%)

- Political extremism is represented by 36% of the population.

- Bad language accounted for 34% of the total.

- Content that is provocative or inappropriate—57 percent

- 51 percent reported badmouthing or disclosing confidential information about a previous employer or coworkers.

Of course, some of the job candidate's posts may have been deleted or made private, so you'll need to do further due research before hiring.

Social Recruiting's Advantages

You'll be able to connect with more people. It enables firms to “get their job listings in front of candidates you wouldn't otherwise reach”—those who aren't necessarily looking at job boards but are instead scrolling through their social media feeds.

You'll be able to save both money and time. “In overall, it costs businesses over $4,000 to acquire new people, and it takes 42 days on average to fill a specific position,” according to PostBeyond. One of the most important aspects of social recruiting is to use not just your own social media channels, but also those of your employees. To put it another way, you're scouring their networks for job candidates.

Showcase the culture of your organization. Younger employees (millennials and Generation Z) want to work for companies that share their values. According to PostBeyond, you may use social media to emphasize your employer branding by:

- Sharing information created by employees (EGC)

- Informing others about the advantages and efforts of your company

- Encourage your staff to use social media and communicate with anyone who is interested, since some of your greatest applicants will come from employee referrals.

Which Social Media Platforms Are Important?

According to the LiveCareer poll, while assessing potential candidates' online presence on Facebook, the most popular site was Facebook.

Facebook—74%
LinkedIn—56%
Instagram—49%
Twitter—45%
TikTok—12%

This may come as a surprise to some, given that LinkedIn is best recognized for business-to-business relationships. However, Facebook is the most popular professional social network due to its enormous numbers—and the reported amount of job offers received. However, the majority of hiring managers and recruiters (68%) anticipate potential candidates to have a LinkedIn profile.

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