7 Tips To Help Boost E-Commerce Sales 2022

Wed, Dec 29, 2021 8:02 AM

Marketers and company owners recognize that not every visitor to their website won't convert. The majority of people would add items to their shopping cart but abandon their purchase before completing it. This is known as cart abandonment, and it occurs much more often than you would expect.

The average cart abandonment rate for companies is 68 percent. That means that more than half of all visitors to your checkout page will abandon their cart before clicking the submit button on your payment form. That may seem disturbing at first. However, there is good news: there are many ways to improve the eCommerce checkout process.

If your abandonment rate is significantly higher than the industry average, fine-tuning your checkout page will help you even more.

Let's get started!

Getting interrupted on the payment tab

According to research, eliminating navigation links will result in a twofold increase in conversions. People will remain focused on placing their orders if they are not distracted by irrelevant links and promotions.

If you want people to stay on your payment page and finish their orders, you should first consider eliminating distractions. Businesses delete links that are accessible on other areas of the website because they want users to concentrate on crucial parts of their website, such as landing pages and payment forms.

Some business owners, for example, show recently published blog posts in the sidebar of their website. This technique is a good way to get more customers to interact with your content and increase dwell time, but if used on the checkout page, it can hurt conversions.

If someone is about to complete an order but comes across a blog post they want to read, there's a fair chance they'll click away from the payment page and forget about it. Extras must be disabled if users are to remain on track.

Eliminate any unexpected costs

Consumers abandon their virtual shopping carts for a variety of reasons, the most common of which is unexpected costs. If you keep the pricing consistent from the moment a consumer looks at a product until they check out, you can increase sales.

Additional costs can take a number of forms. Second, there are additional taxes that are applied to the cart after the products have been added. Encourage customers to make an account so that they can include their local taxes in the price before they add the item to their cart.

Cart abandonment may also be related to shipping costs. Offering free shipping on all orders or depending on how much the customer spends is one of the better workarounds for this issue. Make sure your shipping policy is clearly stated on each product page.

Offering free delivery, believe it or not, resulted in a substantial increase in revenue for 46.5 percent of small to medium-sized business owners.

Make the Payment form as quick as possible

Let's move on to simplifying the payment form. Users will leave in frustration if the form is ambiguous or difficult, which means they will not return to complete their order.

There are a few options for resolving this problem. You'll want to go over your forms and make sure that no fields are optional. Consider what information is needed for the order and make those fields compulsory.

For example, if you're selling a software-as-a-service (SaaS) product, you might not need to know your customer's home address, but eCommerce companies will most likely be shipping a product for delivery, so this information is important.

On your payment form, we also suggest adding a progress bar. If your payment section has more than one page and no progress bar, consumers are more likely to abandon the transaction. Users are more likely to hang around to complete their orders if they can see how close they are to the end of the process.

Also Read: How to Drive Traffic to your Online Store

Show signs of trustworthiness

If you want people to complete their orders, you must first win their trust. When customers are about to check out, they often search for confidence signs that will reassure them that they are making the right decision.

Showing trust signals directly on your payment page is the perfect way to display social evidence and inspire more consumers to take action. When it comes to displaying these signs on your website, you have many choices.

A trust badge could be attached to your payment form. Businesses that have been scanned and found to be secure by companies such as Norton Antivirus and McAfee are awarded confidence badges. Consumers trust these brands and are hence more likely to complete their orders if they see a stamp of approval from a trustworthy protection firm.

Testimonials are another way to demonstrate confidence on your payment page. People are interested in hearing what other paying customers have to say about their experiences with your company. Look for genuine, sparkling testimonials to include on your payment page. When a consumer is questioning whether or not your product is worthwhile, they will have proof from another actual customer right in front of their eyes.

Set up an email campaign for cart abandonment

Let's discuss what you can do to increase revenue after a customer abandons their order. One of the most successful marketing techniques at your disposal is email marketing. When using email to stay in contact with prospects and potential clients, company owners see a 5000% percent return on investment (ROI) on average.

Send an email campaign to users who enter your email list and add products to their cart but do not complete their purchase.

After users meet the above requirements, send them three emails on average. After a customer abandons their cart, Send out your first text. The aim of this message is to assist them in returning their order without having to re-enter the platform.

If you don't hear back after 48 hours, send another text. This email contains a special discount code that the customer can use to save money on their order. Offer a discount of 25% off their entire purchase or a selection of pieces.

Send out your last email a week later. This letter serves as your last warning. Don't keep pushing if the user doesn't return at this stage.

There are numerous reasons why a shopper can abandon their shopping cart. Creating an email campaign to entice a portion of those users back to your site will help you boost checkout conversions significantly.

Using FOMO marketing to your benefit

FOMO (fear of losing out) is something that all of us have experienced at some stage in our lives. Have you ever purchased anything because you got an email or saw a special deal on the website that was only available for a limited time? If that's the case, your hasty purchase was driven by a fear of losing out.

This marketing technique will help you convert more visitors into customers. The most successful way to use FOMO marketing is to put a limited-time deal banner at the top of your website.

Some companies hold holiday promotions, while others tend to hold flash sales. In this scenario, you have an option. The sense of urgency is something you must master.

Have a countdown timer that informs users how much time they have to take advantage of your bid. The time limit can trigger FOMO, causing customers to make purchases when they would otherwise leave your site.

If you are selling physical products, you can elicit FOMO by displaying a real-time inventory feed on things that are about to run out. When the number drops below a certain level, Amazon uses this tactic brilliantly by displaying how many items are left in red writing. Showing a small supply causes FOMO and can lead to further conversions.

Continue to enhance the checkout process

As you can see, there are many options for optimizing your checkout page and overall sales operation. Feel free to apply the advice given today and monitor your progress over time. You can try out various strategies and keep track of the results to find the best checkout page strategy for your business.

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